Nintendo Wii sales have skyrocketed since it was released in 2006, and do not seem to be slowing. In many area of the world, there is a higher demand for the game system than available supply is able to fill. Consumers have been buying the consoles on the black market where they have not yet been released. At the time of this article, there were many people in Canada who were on a waiting list to purchase one.
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Not even Nintendo could have comprehended, at the time of conception, that the Wii would be as wildly popular as it is. While they did anticipate great success, they also knew the competition was keen was the Playstation 3 and also Xbox. However, the benefits that the Wii offers, that the competitors do not, have been enough to propel the Wii new heights. For example, the wide variety of people, at all ages, that have been successfully able to enjoy the Wii says much about its universal appeal. Currently, games are available in stores worldwide, as well as at Internet sites which offer Wii ISO downloads.
Furthermore, the Wii has gotten unexpected free advertising. Many well-known persons and celebrities worldwide have publicly admitted to playing the Wii. Those included are Queen Elizabeth II, Serena Williams, Steven Spielberg, and Conan O’Brien.
Many believe that Nintendo was not all that sure of themselves at the time the Wii was intially released. It was in limited distribution, a move that appears to have been made in case there were problems that might have led to a recall and/or severe consumer criticism. Others believe it was a devious marketing strategy. Very often, especially around the holidays, demand for a product can increase drastically due to the inavailability of supply. The frenzy that took place throughout December the year the Wii was released testifies to this phenomenon. There was 1.8 million being released each month, with presales in the U.S. creating a large backorder right from the start.
Currently, over 28 million homes and businesses worldwide own at least one Nintendo Wii game console. Undoubtably, Nintendo will continue to add new features and modify existing ones, knowing full well that competitors are slobbering at the chance to overtake the Wii in terms of commercial success.
One foreseeable addition could be the availability of the Wii in different colors. We could possibly expect to see black, lime green, silver, and red. These colors were intially to be part of the original release, but Nintendo instead decided to worry about meeting the general demand for any system at all, which was then much more important that color variation. Furthermore, consumers love that the Wii can play DVDs, and down the road, probably Blue-Ray discs as well.
Besides its ease of use and great entertainment value, one of the of best benefits of the Wii is that its affordable. With a retail value of around just $250.00, the high demand could have easily influenced Nintendo to jack up the price into the $300.00 range. However, the Nintendo vision was to make a game system that was available widely to most families, and by keeping their price reasonable they stuck to their promise of creating family-friendly and available entertainment.
